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AN UNUSUAL FORMULA 1 BROADCASTER

As far as Formula 1 broadcasters go, Brazil’s RGT is among the longest-running in the game - probably number 1 - for it has been showing Formula 1 races year year since 1972. It played a key role bringing international motor racing back to Brazil in 1970, providing promotional support to several tournaments held in the country until Brazil was firmly placed in the official GP calendar. It was a good bet for RGT, for Emerson Fittipaldi not only became a 2-time World Champion, something it could only dream back in early 1970, but the country has also produced two other world champions, including a driver widely reckoned the best ever, Ayrton Senna. Notwithstanding this enviable track record, RGT's race announcer, Galvao Bueno, is widely criticized by many in Brazil, accused of a style that mixes annoying and overly enthusiastic cheerleading (for Brazilian drivers, often seeing marvelous performances where there are none), soccer game coverage techniques, poor focus on what is ...

The age of change

Nowadays we talk a lot about the pace of change in all walks of life. It seems to me, though, that the era when there was the greatest amount of change in automobile racing was the 70s. I am basically talking about the tremendous volume of changes that had a lasting effect on racing. Commercially, there was consolidation of sponsorship in Formula 1 and all other disciplines of racing. In 1970, a good number of GP teams had some form of commercial sponsorship, however, all teams were sponsored by 1979. Commercial sponsorship not only provided money to teams, but also made racing commercially interesting and sellable on TV, and TV made things more interesting to sponsors. Broadcasting also expanded greatly during the decade, especially in the third world. Thus, by the end of the decade, Bernie Ecclestone in F1 and NASCAR in F1 had began to expand live TV coverage of racing events. The early days of cable TV also provided more outlets and programming needs. Turbocharging, although wid...