Auto Racing Commentary

One can argue that the 70’s were the Porsche decade. The company’s cars won Le Mans for the first time (and then four additional times), won hundreds (if you consider class wins, thousands) of races in all corners of the world, by that meaning every continent, dozens of championships, including world championships. A number of types represented the company in such wins: several versions of the 917, 908, 911, Carrera, 934, 914, 935, 936 won major races, even the old 910 and 907 could be called upon to win an occasional minor race. Porsches dominated at times not only the World Makes Championship, but also Can Am, Interserie, European GT Championship, DRM, IMSA, Trans Am. Porsches won domestic championships in the USA, Germany, Netherlands, Benelux, Italy, Brazil, Spain, Mexico, Sweden and other countries. A Porsche Carrera was also the first turbo car to win a World Championship race, which also happened to be the last Targa Florio valid for the world championship. Porsches also won i...

Cigarette manufacturers spent billions of dollars in automobile racing, starting in 1968 . Back in the 1800’s, cigarettes were sold as healthy items – believe it or not, good for the lungs! By the way, that was the approach used to introduce cigarettes to the Chinese market in the latter part of the century. Soon the medical profession caught on with tobacco’s twisted rationale, but as the multi-billion dollar industry has always involved money and power all over the world, cigarettes are still sold freely all over, but advertising it has become impossible. It was not entirely so back in 1968, although there were some prohibitions in certain medias and certain countries. That was the very reason why cigarette manufacturers embraced racing with gusto, specially because direct tobacco advertising was prohibited in TV almost universally. As racing became more of a TV product, it became a very useful advertising medium for cigarette advertisers, almost the only way their brands could app...